Marketing Strategy 2018-2020

The Bruce County Public Library believes in the importance of marketing library services to the residents and visitors of Bruce County.

After conducting a customer feedback survey in the summer of 2017, the public provided insight into what people know about the library and its services. Feedback from the public indicated that many are not aware of what the library has to offer. This feedback illustrated the need to modify our marketing approach and find ways to reach those in the community who are not yet library users.

Bruce County Public Library’s marketing strategy aligns with our strategic plan’s goal to provide innovative communication, evaluation, and promotion of library services. The strategy also incorporates specific marketing data obtained through a software subscription. This data allows us to create municipal profiles to better understand and strategically promote services and resources to the demographics of each municipality.

View our 2018-2020 Marketing Strategy

Please note that these files are in PDF format and may require the Adobe Acrobat Reader. This software is available to download, for free, from the Adobe website ( Any documents found on this page are also available in a variety of accessible formats upon request. To make a request, contact the Deputy Clerk at 519-881-1291, ext. 310 or